Get Found by Customers Searching Locally
Most small businesses and tradespeople have a website — very few have one that actually brings in enquiries from Google. We fix that. Our SEO work focuses on what moves the needle for local businesses: ranking in your area, appearing in Google Maps results, and turning that traffic into calls and contact form submissions.
No lock-in contracts · Plain-English monthly reports · UK-based team
Having a Website Isn't Enough Any More
When someone searches "plumber in Bristol" or "electrician near me", Google shows a map pack, a few organic results, and nothing else. If your business isn't in that list — your competitors get the call. A website that nobody finds is just an expensive business card.
You're invisible in local search
You have a website, but it doesn't show up when customers search for your trade in your area. They're calling your competitors instead.
You're not in Google's Map Pack
The three businesses that appear in the map box on a local search get the lion's share of clicks. If your Google Business Profile isn't properly set up and maintained, you won't be one of them.
Technical issues holding you back
Slow page load, missing schema markup, duplicate content, broken links — these are things Google notices and penalises, even when they're invisible to you.
What We Actually Do For You
No vague promises about "improving your online presence". Here's the specific work we carry out every month.
Local SEO & Google Maps
We set up and optimise your Google Business Profile so it appears prominently in local map results. This includes category selection, business description, photo uploads, service areas, and regular posts — the things that push you into that coveted top-three map box.
On-Page SEO
We review and improve every page on your site: title tags, headings, internal linking, image alt text, and page copy. Each page gets a clear target — a specific search term you should be ranking for — and we optimise around it properly.
Location Pages
If you serve multiple towns or boroughs, you need a dedicated page for each one. "Electrician in Leeds" and "Electrician in Bradford" are different searches — and generic pages don't rank for either. We write location-specific pages that are genuinely useful, not just keyword-stuffed filler.
Citation Building & Directory Listings
Your business name, address, and phone number need to be consistent across the web — Yell, Yelp, Checkatrade, FreeIndex, Trustpilot, and trade-specific directories. Inconsistent or missing listings hurt your local rankings. We sort this out and monitor it over time.
Technical SEO Audit & Fixes
We crawl your site and fix the issues that quietly damage your rankings: slow load times, missing canonical tags, indexing errors, broken internal links, duplicate meta descriptions, and incorrect schema markup. Many of these are invisible to visitors but very visible to Google.
Structured Data & Schema Markup
Schema markup tells Google exactly what your business is, what services you offer, where you operate, and what your reviews say — in a format it can read and use in search results. We implement LocalBusiness, Service, and Review schemas correctly so Google can surface your information properly.
Review Strategy
Google reviews are one of the strongest local ranking signals going. We help you set up a simple process for collecting reviews from satisfied customers — and show you how to respond to them in a way that builds trust with future enquirers.
Monthly Reporting
A concise monthly report showing keyword ranking changes, Google Business Profile views, website traffic from search, and what work we completed. No jargon, no inflated vanity metrics — just the numbers that tell you whether the SEO is working.
SEO That's Done Properly
We use AI tools to work more efficiently — researching keywords faster, spotting technical issues at scale, and drafting location page content — but everything we publish is reviewed, edited, and signed off by a human. You won't get pages of AI-generated filler that Google penalises. You'll get content that reads naturally because a person actually checked it.
- ✓Keyword research driven by real search data, not guesswork
- ✓Location pages written to be genuinely useful — not thin content
- ✓Every page passes a manual review before it goes live
- ✓No keyword stuffing, hidden text, or other tactics that backfire
- ✓Compliant with Google's helpful content guidelines
What good SEO looks like in practice
Ranking for the right searches
Not just "plumber" — but "emergency plumber Manchester" or "boiler installation Salford", where the intent to hire is clear.
Pages that convert, not just rank
Getting traffic is only half the job. Your pages need to answer the visitor's question and make it easy to get in touch. We look at both.
Sustainable, long-term growth
Organic SEO compounds over time. Six months in, you'll have more content, more authority, and more consistent rankings than any short-term campaign would give you.
Straightforward Monthly Retainers
Paid monthly, no long-term contract required. Cancel with 30 days' notice.
Foundations
£299
/month
- Full technical SEO audit
- On-page optimisation (up to 10 pages)
- Google Business Profile setup & management
- Schema markup implementation
- Monthly ranking report
- Citation audit & fixes (20 directories)
Growth
£599
/month
- ✓Everything in Foundations
- ✓Up to 6 location pages per month
- ✓Review acquisition strategy
- ✓Competitor gap analysis
- ✓Google Search Console monitoring
- ✓Quarterly strategy call
Authority
£999
/month
- Everything in Growth
- Unlimited location pages
- Link building outreach
- Monthly content (blog or FAQ)
- Core Web Vitals optimisation
- Dedicated account manager
Already have a Webmatx website? SEO retainers are 20% cheaper when combined with any website subscription. Your site is already built to SEO standards — we just build on that foundation.
Best Suited to These Businesses
Tradespeople
Plumbers, electricians, builders, roofers, heating engineers, landscapers — anyone whose customers search locally before picking up the phone. Local SEO is the highest-return marketing channel for trades.
Local Service Businesses
Accountants, solicitors, dentists, physios, mortgage brokers, estate agents — any professional service where clients choose someone local and you want to be the name that comes up first.
Established SMEs
Businesses that have been around for years, have a decent website, but have never done proper SEO. Often there are quick wins here — fixing long-standing technical issues and adding location pages that should have been there from the start.
Common Questions
How long before I see results?
Honest answer: three to six months for meaningful ranking movement, though Google Business Profile improvements often show sooner — within four to eight weeks. SEO isn't a quick fix. Anyone promising results in 30 days is either misleading you or using tactics that'll hurt you later.
Do I need a new website, or will you work with my existing one?
We work with existing websites on any platform — WordPress, Wix, Squarespace, or custom-built. If your site has serious structural problems that limit what we can do technically, we'll tell you honestly. But most established sites can be improved substantially without rebuilding.
Is there a minimum contract?
No minimum term. We ask for 30 days' notice to cancel, and we'd rather you stay because the work is delivering results than because you're locked in. That said, we'd encourage at least a six-month commitment — SEO takes time and it would be unfair to judge it before then.
What's different about how you use AI for SEO?
We use AI to speed up research and drafting — not to hit a publish button and walk away. Every piece of content we produce is reviewed by a person for accuracy, tone, and natural readability. Google's own guidance flags low-quality AI content as something to avoid, and we agree. The goal is pages that are actually helpful to the person reading them.
Can you help if I've been penalised by Google?
Yes. If your rankings have dropped sharply, we'll audit the site to identify whether it's a manual penalty, an algorithm update, or a technical issue — and put a recovery plan together. We'll be straight with you about how likely it is to resolve and how long it'll take.
Free SEO review — no obligation.
We'll take a look at your current rankings, your Google Business Profile, and your site's technical health. Then we'll tell you honestly what we think would help — whether you hire us or not.